NTRKC has recently concluded a branding and logo development process led by Vincent Design, an Indigenous-led design firm based out of Winnipeg, MB. Under the guidance of Vincent Design, NTRKC's interim Board of Directors, Project Advisory Committee, and Development Team embarked on a comprehensive brand identity exercise. This collaborative endeavor culminated in the creation of a striking logo that powerfully encapsulates the core values and essence of NTRKC.
The NTRKC logo
The NTKRC logo comprises eight distinct components, each thoughtfully selected to encapsulate the core values and essence of our organization.
First, we have the Buffalo, symbolizing resilience and the enduring strength that fuels our mission. It also represents sustenance, reflecting our commitment to nourishing both the land and the community we serve.
Next, the Muskrat embodies natural wisdom and serves as a reminder of the delicate balance within ecology, emphasizing the importance of food and resources as integral parts of our interconnected world.
The Reeds/Grasses element signifies the lush grasslands and abundant vegetation that thrive under our protection, serving as vital habitat for a diverse array of species.
The Whooping Crane embodies the ideals of migration, connection, and the urgent need to safeguard our home, the Peace-Athabasca Delta.
The Peregrine Falcon/Eagle represents power, love, and deep connection to the land. The Land/Trees/Wind unifies the elements of Earth, Trees, and Wind, signifying renewal, growth, and the interwoven roots that anchor and entwine the three founding communities.
The Bear symbolizes protection, courage, and strength, standing as a guardian of both nature and our community.
Finally, the Water Ways element, drawn by tracing the waterways of the Delta, represents the sacredness of water, embodying its healing properties, the essence of life, and the integral connection it holds to our collective health and well-being.
Together, these components form a harmonious and meaningful tapestry, reflecting NTRKC's dedication to ecological stewardship and the preservation of the Peace-Athabasca Delta.
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NTRKC has recently concluded an impactful branding and logo development process led by Indigenous design firm, Vincent Design